Vital Football

Latest Reading FC News

Let's All Go To Waitrose!!

Let's All Go To Waitrose!!

Reading FC have announced that for the forthcoming season their kit will be sponsored by supermarket chain Waitrose.

The Royals had previously been sponsored by Kyocera, but once the contract ended, Reading began actively seeking a new sponsorship deal.

Waitrose become the only food retailer in Britain to sponsor a major football team.

Reading chairman John Madejski said, 'We are absolutely delighted to announce the start of what we hope will prove to be a long-term partnership with one of the most reputable and respected retail brands in the UK.

'We hope that this will become a pioneering partnership and we are already aiming to introduce Waitrose food and drink products across the stadium, hotel and conference centre, which we are sure will be well received by our supporters.`

Waitrose Commercial Director, Richard Hodgson said, 'Waitrose is committed to supporting the communities in which we trade, and our sponsorship of Reading Football Club will take us into the heart of the community in one of our prime retailing areas.`

Whilst having 'Waitrose` printed on their shirts may lead to large amount of ridicule from away fans, at least it does mean the Madejski Stadium will be pact to the rafters with tasty Waitrose food. Bring on the Belgian Farm Assured Coarse Pork Pate with Green Peppercorns, mmm, delicious.

Click here to join in the debate on the club forum.

Writer:Chris Kitley
Date:Friday June 20 2008
Time: 1:00PM


Thats all you need when you go to the football, a £5 organic sandwhich! Oh well at least we'll look cool with waitrose blazed across our chests...
20/06/2008 13:33:00
So what will happen with the Pukka Pies? You cannot have good quality football ground its just not football!!!!!
21/06/2008 08:44:00
Sounds ridiculous. Waitrose pies? Pie in the sky if you ask me!
23/06/2008 11:21:00
Page 1/1
  1. 1

Login to post a comment

Recent Reading Articles

Who Makes Giggs' First Welsh Squad?

New Wales manager Ryan Giggs has now announced his first selection since taking the job on.

Talking points ahead of the Norwich game

Even the most optimistic Reading fan would struggle to see us getting anything this Saturday at Norwich, we take a look at the main talking points ahead of the game

The Dark Side Have Been Appointed - Norwich v Reading

The Football League have now announced the Match Day officials that will take charge of the game between Norwich City and Reading this Saturday.

Stats: Wolverhampton Wanderers v Reading

All the stats from Wolverhampton Wanderers (3) vs (0) Reading, Molineux, 13/3/18 Att: 27,341

Reading Archived Articles

Vital Reading articles from

Site Journalists

Write for Vital Reading
Write For Vital Reading
Apply Here

Current Poll (see more polls)

Wolves MotM
Suggested By: Site Staff
Sub - Bacuna0%
Sub - Smith0%
ScoopDragon Publishing Entire League Network of Sites
Vital Football Comment
Latest F1 News
Latest Vital Boxing News
Write for Vital Football

Recent Reading Results (view all)

Reading Fixtures

The Vital Football Members League