Reading - Let's All Go To Waitrose!!
UK time is: 21:00:10
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Let's All Go To Waitrose!!

Reading FC have announced that for the forthcoming season their kit will be sponsored by supermarket chain Waitrose.

The Royals had previously been sponsored by Kyocera, but once the contract ended, Reading began actively seeking a new sponsorship deal.

Waitrose become the only food retailer in Britain to sponsor a major football team.

Reading chairman John Madejski said, 'We are absolutely delighted to announce the start of what we hope will prove to be a long-term partnership with one of the most reputable and respected retail brands in the UK.

'We hope that this will become a pioneering partnership and we are already aiming to introduce Waitrose food and drink products across the stadium, hotel and conference centre, which we are sure will be well received by our supporters.`

Waitrose Commercial Director, Richard Hodgson said, 'Waitrose is committed to supporting the communities in which we trade, and our sponsorship of Reading Football Club will take us into the heart of the community in one of our prime retailing areas.`

Whilst having 'Waitrose` printed on their shirts may lead to large amount of ridicule from away fans, at least it does mean the Madejski Stadium will be pact to the rafters with tasty Waitrose food. Bring on the Belgian Farm Assured Coarse Pork Pate with Green Peppercorns, mmm, delicious.




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: Chris Kitley Mail feedback, articles or suggestions

Date:Friday June 20 2008

Time: 1:00PM

Your Comments (oldest first)

Change to most recent first
Thats all you need when you go to the football, a 5 organic sandwhich! Oh well at least we'll look cool with waitrose blazed across our chests...
uroyals
Report Abuse
20/06/2008 13:33:00

So what will happen with the Pukka Pies? You cannot have good quality football ground its just not football!!!!!
dazza71
Report Abuse
21/06/2008 08:44:00

Sounds ridiculous. Waitrose pies? Pie in the sky if you ask me!
Just-an-Ipswich-fan
Report Abuse
23/06/2008 11:21:00

 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Reading Articles

Archived Reading Articles

List All Vital Reading Articles
Have your say
Click here to suggest an article
Click here to suggest a poll
ScoopDragon Publishing Entire League Network of Sites

Vital Members League (view all)

1. Y19-Royal 1

League Table (view table)

Team P W D L GD Pts
16. Huddersfield 46 13 16 17 -17 55
17. Fulham 46 14 10 22 -21 52
18. Bolton 46 13 12 21 -13 51
19. Reading 46 13 11 22 -21 50
20. Rotherham 46 11 16 19 -21 49
21. Brighton 46 10 17 19 -10 47
22. Millwall 46 9 14 23 -34 41

Breaking League News

Lansbury Out, Foderingham In?
Forest : 28/05/2015 20:37:01
Toffolo Will Fight For Place
Norwich : 28/05/2015 20:02:00
Duo On Welsh Standby List
Charlton : 28/05/2015 19:46:01
Hogan Injury Update
Brentford : 28/05/2015 19:18:01
LUFC LMA Chief Richard Bevan slams Massimo Cellino
Leeds Utd : 28/05/2015 19:15:00

Current Site Poll (view all polls)

Would you take ALF back?
Suggested By:  
Yes 53%
No 47%