UK time is: 14:28:08
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Let's All Go To Waitrose!!

Reading FC have announced that for the forthcoming season their kit will be sponsored by supermarket chain Waitrose.

The Royals had previously been sponsored by Kyocera, but once the contract ended, Reading began actively seeking a new sponsorship deal.

Waitrose become the only food retailer in Britain to sponsor a major football team.

Reading chairman John Madejski said, 'We are absolutely delighted to announce the start of what we hope will prove to be a long-term partnership with one of the most reputable and respected retail brands in the UK.

'We hope that this will become a pioneering partnership and we are already aiming to introduce Waitrose food and drink products across the stadium, hotel and conference centre, which we are sure will be well received by our supporters.`

Waitrose Commercial Director, Richard Hodgson said, 'Waitrose is committed to supporting the communities in which we trade, and our sponsorship of Reading Football Club will take us into the heart of the community in one of our prime retailing areas.`

Whilst having 'Waitrose` printed on their shirts may lead to large amount of ridicule from away fans, at least it does mean the Madejski Stadium will be pact to the rafters with tasty Waitrose food. Bring on the Belgian Farm Assured Coarse Pork Pate with Green Peppercorns, mmm, delicious.




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: Chris Kitley Mail feedback, articles or suggestions

Date:Friday June 20 2008

Time: 1:00PM

Your Comments

Thats all you need when you go to the football, a 5 organic sandwhich! Oh well at least we'll look cool with waitrose blazed across our chests...
uroyals
So what will happen with the Pukka Pies? You cannot have good quality football ground its just not football!!!!!
dazza71
Sounds ridiculous. Waitrose pies? Pie in the sky if you ask me!
Just-an-Ipswich-fan
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Reading Articles

The Opposition View - Blackpool (Friday October 24 2014)

Team news: Reading vs Blackpool (Friday October 24 2014)

Several play in training ground friendly (Thursday October 23 2014)

Defensive loan targets - Part 1 (Thursday October 23 2014)

Adkins reflects on another loss (Wednesday October 22 2014)

Stats: Bournemouth v Reading (Wednesday October 22 2014)

Bournemouth 3 - 0 Reading (Tuesday October 21 2014)

Bournemouth (A) Match Preview (Tuesday October 21 2014)

Team news: Bournemouth vs Reading (Tuesday October 21 2014)

Archived Reading Articles

List All Vital Reading Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

League Results (view all)

Latest Results
Reading 3 - 2 Millwall
Reading 1 - 0 Ipswich
Reading 0 - 3 Derby County
Reading 3 - 0 Fulham
Leeds Utd 0 - 0 Reading
Wigan 2 - 2 Reading

League Table (view table)

Team P W D L GD Pts
14. Rotherham 13 4 4 5 -3 16
15. Leeds Utd 13 4 4 5 -3 16
16. Huddersfield 13 4 4 5 -6 16
17. Reading 13 4 3 6 -8 15
18. Millwall 13 3 5 5 -3 14
19. Wigan 13 2 6 5 -2 12
20. Brighton 13 2 6 5 -3 12

Breaking League News

Bolton Fancy Bannan?
Bolton : 24/10/2014 13:25:00
Stokes For A Million? I Don't Think So!
Bolton : 24/10/2014 13:24:00
Video: Blues Focus Episode 10
Birmingham : 24/10/2014 13:15:00
Highlights: Blackburn 1-0 Blues
Birmingham : 24/10/2014 13:13:00
Blues U21s 1-1 Brentford U21s
Birmingham : 24/10/2014 13:12:00

Current Site Poll (view all polls)

Prediction for the Derby game
Suggested By:  Josh
Win 11%
Draw 10%
Loss 79%