UK time is: 19:26:52
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Let's All Go To Waitrose!!

Reading FC have announced that for the forthcoming season their kit will be sponsored by supermarket chain Waitrose.

The Royals had previously been sponsored by Kyocera, but once the contract ended, Reading began actively seeking a new sponsorship deal.

Waitrose become the only food retailer in Britain to sponsor a major football team.

Reading chairman John Madejski said, 'We are absolutely delighted to announce the start of what we hope will prove to be a long-term partnership with one of the most reputable and respected retail brands in the UK.

'We hope that this will become a pioneering partnership and we are already aiming to introduce Waitrose food and drink products across the stadium, hotel and conference centre, which we are sure will be well received by our supporters.`

Waitrose Commercial Director, Richard Hodgson said, 'Waitrose is committed to supporting the communities in which we trade, and our sponsorship of Reading Football Club will take us into the heart of the community in one of our prime retailing areas.`

Whilst having 'Waitrose` printed on their shirts may lead to large amount of ridicule from away fans, at least it does mean the Madejski Stadium will be pact to the rafters with tasty Waitrose food. Bring on the Belgian Farm Assured Coarse Pork Pate with Green Peppercorns, mmm, delicious.




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: Chris Kitley Mail feedback, articles or suggestions

Date:Friday June 20 2008

Time: 1:00PM

Your Comments

Thats all you need when you go to the football, a 5 organic sandwhich! Oh well at least we'll look cool with waitrose blazed across our chests...
uroyals
So what will happen with the Pukka Pies? You cannot have good quality football ground its just not football!!!!!
dazza71
Sounds ridiculous. Waitrose pies? Pie in the sky if you ask me!
Just-an-Ipswich-fan
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Articles

Stats: Reading v Middlesbrough (Wednesday April 23 2014)

Adkins: Our destiny is in our hands (Wednesday April 23 2014)

Reading 2 - 0 Middlesbrough (Wednesday April 23 2014)

Middlesbrough (H) Match Preview (Tuesday April 22 2014)

Under 21s win the cup! (Sunday April 20 2014)

Archived Articles

List All Vital Reading Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

League Results (view all)

League Table (view table)

Team P W D L GD Pts
3. Derby County 44 24 9 11 30 81
4. Q.P.R. 44 22 10 12 15 76
5. Wigan 43 20 10 13 15 70
6. Reading 44 18 13 13 12 67
7. Brighton 44 17 15 12 12 66
8. Forest 44 16 17 11 7 65
9. Ipswich 44 17 14 13 6 65

Breaking League News

DRFC Neill extends stay with Rovers
Doncaster : 23/04/2014 18:54:00
DRFC Rovers win Meite appeal
Doncaster : 23/04/2014 18:41:00
Fox Grabbing His Chance
Charlton : 23/04/2014 18:36:00
Do Us A Favour Or Two Ash!
Brighton : 23/04/2014 17:24:00
Rose Recalled
Barnsley : 23/04/2014 17:07:00
Match Day Poll: Birmingham Host Leeds
Birmingham : 23/04/2014 17:00:00
Everton Battle Arsenal And Spurs For Midfielder?
Charlton : 23/04/2014 16:16:00

Current Site Poll (view all polls)

Prediction for the Middlesbrough game
Suggested By:  Josh
Win 26%
Draw 12%
Loss 62%