UK time is: 00:40:59
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Let's All Go To Waitrose!!

Reading FC have announced that for the forthcoming season their kit will be sponsored by supermarket chain Waitrose.

The Royals had previously been sponsored by Kyocera, but once the contract ended, Reading began actively seeking a new sponsorship deal.

Waitrose become the only food retailer in Britain to sponsor a major football team.

Reading chairman John Madejski said, 'We are absolutely delighted to announce the start of what we hope will prove to be a long-term partnership with one of the most reputable and respected retail brands in the UK.

'We hope that this will become a pioneering partnership and we are already aiming to introduce Waitrose food and drink products across the stadium, hotel and conference centre, which we are sure will be well received by our supporters.`

Waitrose Commercial Director, Richard Hodgson said, 'Waitrose is committed to supporting the communities in which we trade, and our sponsorship of Reading Football Club will take us into the heart of the community in one of our prime retailing areas.`

Whilst having 'Waitrose` printed on their shirts may lead to large amount of ridicule from away fans, at least it does mean the Madejski Stadium will be pact to the rafters with tasty Waitrose food. Bring on the Belgian Farm Assured Coarse Pork Pate with Green Peppercorns, mmm, delicious.




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: Chris Kitley Mail feedback, articles or suggestions

Date:Friday June 20 2008

Time: 1:00PM

Your Comments

Thats all you need when you go to the football, a 5 organic sandwhich! Oh well at least we'll look cool with waitrose blazed across our chests...
uroyals
So what will happen with the Pukka Pies? You cannot have good quality football ground its just not football!!!!!
dazza71
Sounds ridiculous. Waitrose pies? Pie in the sky if you ask me!
Just-an-Ipswich-fan
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Reading Articles

Opposition view - West Brom fan on Clarke (Wednesday December 17 2014)

Twitter reaction to Clarke as manager (Wednesday December 17 2014)

Clarke appointment confirmed! (Tuesday December 16 2014)

Reading expecting appointment today (Tuesday December 16 2014)

Adkins gone! (Monday December 15 2014)

Royals avoid FFP embargo (for now) (Monday December 15 2014)

Gaffer tries to remain positive (again) (Sunday December 14 2014)

Stats: Birmingham v Reading (Sunday December 14 2014)

Archived Reading Articles

List All Vital Reading Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

League Results (view all)

Latest Results
Birmingham 6 - 1 Reading
Reading 0 - 0 Bolton
Norwich 1 - 2 Reading
Cardiff 2 - 1 Reading
Reading 0 - 1 Charlton
Reading 3 - 0 Rotherham

League Table (view table)

Team P W D L GD Pts
13. Sheff Wed 21 6 10 5 -1 28
14. Fulham 21 7 4 10 -8 25
15. Birmingham 21 6 7 8 -9 25
16. Reading 21 7 4 10 -10 25
17. Huddersfield 21 6 6 9 -11 24
18. Leeds Utd 21 6 5 10 -7 23
19. Millwall 21 5 8 8 -8 23

Breaking League News

Bournemouth : 17/12/2014 22:25:00
LUFC Redfearn to finally land his man
Leeds Utd : 17/12/2014 19:12:00
FA Cup 3rd Round Ticket News
Fulham : 17/12/2014 17:40:00
Palmer One Off Career Milestone
Sheff Wed : 17/12/2014 17:35:00
Fulham Youngsters Moment of Glory
Fulham : 17/12/2014 17:32:00

Current Site Poll (view all polls)

When fully fit, who would you prefer up front?
Suggested By:  Josh
Glenn Murray 50%
Pavel Pogrebnyak 15%
Neither - buy a new striker in January 35%