Vital Football

Latest Reading FC News

There Is Moore To Know

There Is Moore To Know

THERE IS MOORE TO KNOW

The England Football Team is spearheading a drive to raise awareness of bowel cancer, the second most common cause of cancer deaths in the UK, killing 44 people each day.

The campaign 'There is Moore to know' will feature a series of striking and powerful images with stars of the England team, Theo Walcott, Rio Ferdinand, Michael Carrick, David James, Micah Richards and Shaun Wright Phillips for the Bobby Moore Fund for Cancer Research UK.

The unique collection of images portraying anatomical representations of the bowel are specifically timed to launch on St Georges Day and coincide with Bowel Cancer Awareness Month.

The campaign will feature exclusive interviews and a viral campaign produced by the players` Team England Footballers Charity as part of their support of the Bobby Moore Fund for Cancer Research UK.



Image: John Davis / Team England / Idols

The Bobby Moore Fund for Cancer Research UK aims to raise awareness of the shocking statistics associated with the disease that killed the former England captain, Bobby Moore aged just 51. The Fund endeavors to make more people aware of the symptoms of the disease and how to best reduce their risk of bowel cancer.

Stunning photographs of the England footballers taken by leading sports photographer, John Davis, are combined with cutting edge technology to reveal the inner workings of the body, drawing attention to the bowel with the message 'There is Moore to know`. Supporting the main images is a collection of behind-the-scenes shots captured by world renowned photographer, Terry O`Neill, who was a friend to Bobby Moore.

Rio Ferdinand said: "My England team-mates and I were shocked to find out that bowel cancer kills 44 people every day in the UK, especially when over eight out of ten cases can be treated successfully if detected early enough."

David James commented: "Lives can be saved if more people know about bowel cancer and can recognise the symptoms of the disease."

Theo Walcott added: "Bobby was one of the greatest footballers of all time; to die at 51 is too young. It is important to us that we make more people aware of the disease."

Stephanie Moore MBE, Bobby`s widow and founder of the Bobby Moore Fund for Cancer Research UK said: "The support of the current England squad means so much to me and to the Bobby Moore Fund as a whole. Through this campaign, the players will help raise awareness of bowel cancer. Not only are we reaching a wide audience via the media and advertising outlets; selected images will also feature within bowel cancer leaflets and posters in doctors surgeries across the country. To have Terry O`Neill working with us on this project is also very special, Bobby would have been delighted."

The players chose to work with the Bobby Moore Fund for Cancer Research UK following their decision, in 2007, to set up their own charitable trust - the Team England Footballers` Charity. Their ambition is to raise a minimum of £1 million for chosen charity partners ahead of the 2010 World Cup. Each member of the squad has signed up to donate both their international match fees and their time to support chosen charity partners to raise awareness of particular issues and make a difference to the lives of others.

The Team England Footballers Charity is managed by 1966 Entertainment Ltd. Terry Byrne, 1966 CEO said: "This campaign is one example of how the players are using their profile in a positive way for the benefit of others. In addition to this campaign the players have raised vital funds for bowel cancer research by donating their international match fees to the Bobby Moore Fund for Cancer Research UK. Their work extends to other chosen charity partners and the players are ahead of schedule to reach their goal of raising £1 million by the end of the year."

To see the stunning pictures, interviews and footage of the players and to know Moore:

Log onto:

www.teamenglandfootballerscharity.com and www.bobbymoorefund.org

Win FREE pizza with Vital Football!
Select your team and get 50% off if they score twice.
www.papajohns.co.uk/football

Writer:Site Staff
Date:Thursday April 23 2009
Time: 11:26AM

Comments

0
Please don't ignore this campaign...I recently lost my best mate and have lost other friends over the years to this nasty disease.
Doody
25/04/2009 05:31:00
0
Please don't ignore this campaign...I recently lost my best mate and have lost other friends over the years to this nasty disease.
Doody
25/04/2009 05:31:00
0
This message is very close to home for me as i lost my eldest brother to bowel cancer. It's good to see that the England team are trying to make people aware of this.
Thaibluefan
25/04/2009 10:13:00
0
This message is very close to home for me as i lost my eldest brother to bowel cancer. It's good to see that the England team are trying to make people aware of this.
Thaibluefan
25/04/2009 10:13:00
0
Its a good thing to try to get this message across denno4
denno4
26/04/2009 15:17:00
0
Its a good thing to try to get this message across denno4
denno4
26/04/2009 15:17:00
Page 1/1
  1. 1

Login to post a comment

Recent Reading Articles

A Vital Challenge - Ben Nevis To Face The Fear

Vitalfootball.co.uk co-owner Jonathan Fear is pushing himself to the limit in order to raise funds for Cystic Fibrosis.

Reading head to Blackburn

Tomorrow is the last game of the season for the championship and this one is the battle for 15th place.

Yes, it's been another underwhelming season for both these clubs, but there's just one

Premier League Free Transfers 2015/16

Out of contract

Tariqe Fosu wins League Two player of the month

Tariqe Fosu

Archived Vital Reading Articles

Vital Reading articles from

Site Journalists

thurlow97
Editor email
Profile
Josh
no email
Profile

Current Poll (see more polls)

What Striker do you want to see here?
Suggested By:
Dom Solanke9%
Lewis Grabban10%
Jamie Mackie14%
Carlton Cole 9%
Nahki Wells58%
ScoopDragon Publishing Entire League Network of Sites

League Table

# Team P W D L Pts. GD
1 Burnley 45 25 15 5 90 34
2 Middlesbrough 45 26 10 9 88 32
3 Brighton 45 24 16 5 88 30
4 Hull City 45 23 11 11 80 30
5 Derby County 45 21 15 9 78 24
6 Sheff Wed 45 19 17 9 74 22
7 Cardiff 45 17 16 12 67 5
8 Ipswich 45 17 15 13 66 1
9 Birmingham 45 16 14 15 62 4
10 Brentford 45 18 8 19 62 1
11 Preston 45 15 16 14 61 0
12 Leeds Utd 45 14 16 15 58 -8
13 Q.P.R. 45 13 18 14 57 -1
14 Wolves 45 13 16 16 55 -6
15 Blackburn 45 12 16 17 52 -2
16 Reading 45 13 13 19 52 -5
17 Forest 45 12 16 17 52 -5
18 Bristol City 45 13 13 19 52 -16
19 Huddersfield 45 13 12 20 51 -7
20 Rotherham 45 13 10 22 49 -14
21 Fulham 45 11 15 19 48 -14
R Charlton 45 9 13 23 40 -37
R MK Dons 45 9 12 24 39 -29
R Bolton 45 5 15 25 30 -39
Latest F1 News
Latest Vital Boxing News

Recent Reading Results (view all)

Reading Fixtures (view all)

May 7 2016 12:30PM : Blackburn Rovers (a)
Sky Bet Championship