UK time is: 02:33:55
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Zingarevich speaks of Reading's growing potential

Reading owner Anton Zingarevich publicly explained some of his motives to why he took over the Royals last month and discussed the huge potential the town of Reading has in terms with West London.

Speaking to the London Evening Standard, Zingarevich said: 'Basically we want to be the premier club west of London. If you look west of London, there is not a single Premier League club. We have great potential there in terms of supporter base. The opportunity for me is through Oxfordshire down to Bristol.'

'That is what attracted me to Reading. There are a huge amount of companies based there. Definitely this should help with the sponsorship and hospitality and bring in a lot of revenue. I see a lot of potential there. I love the sport but not just the game, everything to do with the business as well.'

'There is tremendous opportunity in terms of the growth of the business side of it. We see it with a new TV deal. There are 25million homes watching the Premier League in England and there are 500million around the world. So definitely the international TV rights should bring much more than the domestic rights."


These words from Zingarevich are very logical and once again, very ambitious. The ambition the Russian tycoon is showing is no doubt very exciting, despite some of the claims coming across slightly over-ambitious. He is clearly a man that enjoys his football but can also understand the business acumen as well as this.

Join The Vital Debate




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: Josh  Mail feedback, articles or suggestions

Date:Friday July 6 2012

Time: 1:00PM

Your Comments

how rich is this bloke? Are you guys now a top 10 rich club with him in charge?
RATPACK
A lot of money comes from his father Boris, who is worth a lot of money back in Russia for his paper industry. Not sure about top 10 richest club haha, but we'll see.
Y19-Royal
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Reading Articles

Reading 0 - 1 Watford (Saturday December 20 2014)

Key man watch: Troy Deeney (Saturday December 20 2014)

Watford (H) Match Preview (Friday December 19 2014)

Team news: Reading vs Watford (Friday December 19 2014)

Midfield duo return to Royals training (Thursday December 18 2014)

Clarke: We can spend in January (Thursday December 18 2014)

Opposition view - West Brom fan on Clarke (Wednesday December 17 2014)

Twitter reaction to Clarke as manager (Wednesday December 17 2014)

Clarke appointment confirmed! (Tuesday December 16 2014)

Archived Reading Articles

List All Vital Reading Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

League Results (view all)

Latest Results
Reading 0 - 1 Watford
Birmingham 6 - 1 Reading
Reading 0 - 0 Bolton
Norwich 1 - 2 Reading
Cardiff 2 - 1 Reading
Reading 0 - 1 Charlton

League Table (view table)

Team P W D L GD Pts
14. Sheff Wed 22 6 10 6 -5 28
15. Birmingham 22 7 7 8 -8 28
16. Bolton 21 7 4 10 -5 25
17. Reading 22 7 4 11 -11 25
18. Leeds Utd 22 6 6 10 -7 24
19. Rotherham 22 5 9 8 -9 24
20. Huddersfield 22 6 6 10 -12 24

Breaking League News

Rhodes at the Double!
Blackburn : 21/12/2014 02:23:00
Worst yet admits Karanka
Middlesbrough : 20/12/2014 23:15:00
Boro slip against rivals
Middlesbrough : 20/12/2014 23:06:00
RUFC - Evans 'It Was Always Going To Be Big Game'
Rotherham : 20/12/2014 21:52:00
RUFC - Evans 'Tom Was Stunning Today'
Rotherham : 20/12/2014 21:49:00

Current Site Poll (view all polls)

When fully fit, who would you prefer up front?
Suggested By:  Josh
Glenn Murray 49%
Pavel Pogrebnyak 15%
Neither - buy a new striker in January 36%