Date:Friday July 6 2012
Reading owner Anton Zingarevich publicly explained some of his motives to why he took over the Royals last month and discussed the huge potential the town of Reading has in terms with West London.
Speaking to the London Evening Standard, Zingarevich said: 'Basically we want to be the premier club west of London. If you look west of London, there is not a single Premier League club. We have great potential there in terms of supporter base. The opportunity for me is through Oxfordshire down to Bristol.'
'That is what attracted me to Reading. There are a huge amount of companies based there. Definitely this should help with the sponsorship and hospitality and bring in a lot of revenue. I see a lot of potential there. I love the sport but not just the game, everything to do with the business as well.'
'There is tremendous opportunity in terms of the growth of the business side of it. We see it with a new TV deal. There are 25million homes watching the Premier League in England and there are 500million around the world. So definitely the international TV rights should bring much more than the domestic rights."
These words from Zingarevich are very logical and once again, very ambitious. The ambition the Russian tycoon is showing is no doubt very exciting, despite some of the claims coming across slightly over-ambitious. He is clearly a man that enjoys his football but can also understand the business acumen as well as this.
Date:Friday July 6 2012
Reading to appeal red card (Tuesday November 25 2014)
Under 21s victorious in cup (Tuesday November 25 2014)
Gunter backs the manager (Monday November 24 2014)
Pearce shocker costs Royals in another defeat (Saturday November 22 2014)
Adkins slams poor away form (Saturday November 22 2014)
Stats: Cardiff v Reading (Saturday November 22 2014)
Cardiff 2 - 1 Reading (Saturday November 22 2014)
Cardiff (A) Match Preview (Friday November 21 2014)
Key man watch: Peter Whittingham (Friday November 21 2014)
McCleary ready to play (Thursday November 20 2014)
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