Date:Friday July 6 2012
Reading owner Anton Zingarevich publicly explained some of his motives to why he took over the Royals last month and discussed the huge potential the town of Reading has in terms with West London.
Speaking to the London Evening Standard, Zingarevich said: 'Basically we want to be the premier club west of London. If you look west of London, there is not a single Premier League club. We have great potential there in terms of supporter base. The opportunity for me is through Oxfordshire down to Bristol.'
'That is what attracted me to Reading. There are a huge amount of companies based there. Definitely this should help with the sponsorship and hospitality and bring in a lot of revenue. I see a lot of potential there. I love the sport but not just the game, everything to do with the business as well.'
'There is tremendous opportunity in terms of the growth of the business side of it. We see it with a new TV deal. There are 25million homes watching the Premier League in England and there are 500million around the world. So definitely the international TV rights should bring much more than the domestic rights."
These words from Zingarevich are very logical and once again, very ambitious. The ambition the Russian tycoon is showing is no doubt very exciting, despite some of the claims coming across slightly over-ambitious. He is clearly a man that enjoys his football but can also understand the business acumen as well as this.
Date:Friday July 6 2012
Nottingham Forest Vs Reading-Preview (Thursday November 26 2015)
Stats: Reading v Bolton (Sunday November 22 2015)
Reading scrape past struggling Bolton (Sunday November 22 2015)
Clarke set to stay (Thursday November 19 2015)
Three reasons I am surprised Clarke is set to leave (Thursday November 19 2015)
Clarke set to make shock move to Fulham (Thursday November 19 2015)
The EFL Coming Soon To Reading (Thursday November 12 2015)
Seven players off on International duty (Thursday November 12 2015)
This International break has come at a great time (Thursday November 12 2015)
Tariqe Fosu heads out on loan (Thursday November 12 2015)
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