Date:Friday July 6 2012
Reading owner Anton Zingarevich publicly explained some of his motives to why he took over the Royals last month and discussed the huge potential the town of Reading has in terms with West London.
Speaking to the London Evening Standard, Zingarevich said: 'Basically we want to be the premier club west of London. If you look west of London, there is not a single Premier League club. We have great potential there in terms of supporter base. The opportunity for me is through Oxfordshire down to Bristol.'
'That is what attracted me to Reading. There are a huge amount of companies based there. Definitely this should help with the sponsorship and hospitality and bring in a lot of revenue. I see a lot of potential there. I love the sport but not just the game, everything to do with the business as well.'
'There is tremendous opportunity in terms of the growth of the business side of it. We see it with a new TV deal. There are 25million homes watching the Premier League in England and there are 500million around the world. So definitely the international TV rights should bring much more than the domestic rights."
These words from Zingarevich are very logical and once again, very ambitious. The ambition the Russian tycoon is showing is no doubt very exciting, despite some of the claims coming across slightly over-ambitious. He is clearly a man that enjoys his football but can also understand the business acumen as well as this.
Date:Friday July 6 2012
Sheffield Wednesday (H) Match Preview (Friday January 30 2015)
Reading bid for Danish international (Friday January 30 2015)
The Opposition View - Sheffield Wednesday (Friday January 30 2015)
Team news: Reading vs Sheff Wed (Friday January 30 2015)
Royals midfielder told to find new club (Thursday January 29 2015)
Samuel departs on loan (Thursday January 29 2015)
Clarke: I want to sign a forward (Thursday January 29 2015)
Clarke gives honest reflection (Wednesday January 28 2015)
Stats: Millwall v Reading (Wednesday January 28 2015)
Royals frustrated in Millwall stalemate (Wednesday January 28 2015)
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